Interactive

The Web is the ultimate direct marketing medium, because it delivers high levels of interaction at low cost. Yet there's the opportunity to build excellent relationships - by reacting to customer behaviour with personalised messages or by making offers that show familiarity with customers' tastes and preferences.

Many marketers also appreciate that the Web is an important medium for branding, as it allows people to interact with and experience your brand.

Know which of your advertisements are working—in real time

At Ogilvy Primary Contact we believe in making media buying accountable in order to improve your ROI. That's why we have developed RETRO, a tracking system that measures offline and online response. If you'd like to see a demo, click here.