Introduction

To quote David Ogilvy, the founder of our Group, ‘Advertising could achieve better results if more people who create it would take the trouble to learn which techniques are most likely to work’. In this spirit, Ogilvy Primary Contact has compiled these Viewpoints.

To discuss the issues raised in the Viewpoints—or any problems in advertising and marketing and our approach to them—please call Gareth Richards, Managing Director on +44 (0)20 7468 6900.