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RETRO is short for Response Tracking Online. It can measure the online response of any communications piece. So you can also discover which media work best or which direct mail list is the top performer. You can monitor the performance of online campaigns, and even track PR and posters. You’ll also see which creative message or size is most effective in driving respondents to your web site or microsite.
RETRO provides real time information on cost-per-click and cost-per-response so you can immediately judge which activity is working hardest for lead generation. It is available on an annual license basis or as a pay-as-you-go model.
