Introduction

Business to business advertising needs special skills. It must speak to a knowledgeable target audience. It must dramatise often highly complex products and services. It must work across a variety of media, from exhibitions and online to press, radio and print. And inevitably, the campaign will be judged on results.

Ogilvy Primary Contact is the UK specialist business-to-business agency within the Ogilvy Group. We believe that it’s possible to meet the challenges of B2B with impact, relevance to the target audience and creative flair.