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In Russia, as in many parts of the world, DuPont’s Teflon® is synonymous with non-stick. Unfortunately, this can lead to people thinking that all non-stick surfaces are Teflon. Ogilvy Primary Contact produced posters, press ads, trade literature and interactive work to tell consumers, distributors, retailers and manufacturers (who use Teflon under license) that ‘There’s non-stick, then there’s Teflon non-stick’.
